Customers Speak  About Optimall, our System for Sales Force Automation.

"Why Optimall?

The nature of our activity (import and distribution) and the highly dynamic business environment in which we operate has recently made it obvious that a productivity increase was mandatory. We were in great need of having our agents' activities optimized. The same holds true for the activities taking place in our warehouses. With these issues on the table, we had no choice but to outsource the task of developing an SFA system. The answer came from Arobs Transilvania, in the form of Optimall.

The end of 2004 found us with the implementation over at the company's headquarters from Bucharest, while January saw the implementation started at the local branches (e.g.: Braila). At this time, after using Optimall long enough, I can say that this solution markedly optimized the activities of our sales agents and distributors. This means that taking orders from the clients and delivering the merchandise happen faster and better.

The time required to prepare and send the invoices has been cut in half. This improvement has directly influenced the work performed in warehouses, as the merchandise is now loaded and shipped in a much shorter time than before having Optimall up and running. Furthermore, the SFA solution allowed us to keep track of the sales agents' activities in a much better way, by monitoring the time spent taking an order from the client.

A rigorous analysis allowed us to optimize the daily routes and to significantly decrease the fuel costs. The ability to send orders online has eliminated the need to have the sales agents present every day at the headquarters. A weekly visit is now enough.

These are only a few of the aspects that must be taken into account before deciding to implement the Optimall solution, which we highly recommend to any distribution company willing to increase the efficiency of its sales force and to remain competitive in a world marked by dynamism."

Lucian Matei, Project Coordinator
Superfood Company

"Of the multitude of SFA solutions present on the Romanian market, we selected the one offered by AROBS Transilvania Software due to its obvious benefits. I will only point out next only the most relevant ones:

• The excellent price/quality ratio
• The implementation time, which is significantly shorter than those guaranteed by other providers
• Optimall's flexibility, which allows it to be interfaced with any business management/accounting system from the Romanian market. It also makes possible the gradual addition of modules, on an as needed basis
• Having all the necessary software, hardware and tech support components included (the  Optimall solution is all-inclusive)
• The favorable contractual terms for technical support

Optimall's implementation is going on according to the plan and we hope that by the end of 2005 we will reap the first benefits of the new and modern distribution system."

Cristian Fuga, Marketing Manager
Jidvei S.A.

"I'm taking advantage of this opportunity to warmly recommend the Optimall solution to all distribution companies which have not automated their sales forces yet. Implementing this system meant a huge step forward for us, one that lead to:

• a 30+% increase in productivity for the sales department with respect to the pre-Optimall era
• a significant decrease in distribution costs
• a far quicker access to information
• the immediate inventory optimization and a consequent decrease in storage costs
• improved order management
• the possibility to constantly monitor the sales agents' activities
• the clients' increased degree of satisfaction with our services

Optimall has proven itself an excellent choice for us, the solution implemented by AROBS Transilvania Software meeting and even exceeding our expectations. And we are talking about the expectations of a large distribution company which operates in one of the most dynamic business environments."

Perfetti van Melle

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